Make ads interactive so people actually get involved, not just glance at them. Think games, quizzes, or things they can click ...

When a meat company and a grocery store pool their advertising dollars for an ad that features the benefits of both companies, they are employing the advertising strategy known as vertical cooperative ...

YouTube is a fantastic platform for businesses to reach out and connect with their target audience. With over 1.7 billion monthly visitors, it offers an incredible opportunity to build brand ...

Remember the age-old question, "If a tree falls in the woods but no one is there to hear it, does it make a sound"? You could ask a similar question about advertising. If you display advertisements on ...

According to research, there were a staggering 5.7 million private sector businesses at the start of 2017 in the UK, which is 197,000 more than 2016, and 2.2 million more since 2000. Yet there’s an ...

Answer: Research in marketing has shown that subliminal advertising does not work. In careful studies, subliminal perceptions has had no effect on motives like hunger. Nor does it have an effect ...