Consumers are inundated every day with ads for products and services. The number of options is exhausting. What makes consumers stop and pay attention? As brands work to answer this question, they ...

Big data is less predictable than traditional data, and therefore requires special consideration when building models. Here are some things to keep in mind. Image: iStock/z_wei Data modeling is a ...

MOUNTAIN VIEW, Calif., March 28 — Qubole, a leading provider of the next generation Cloud Big Data platform, is proud to announce that Shrikanth Shankar, VP of Engineering, will lead a tutorial at the ...

Big data refers to extremely large and complex data sets that are so massive and intricate they cannot be managed or analyzed by traditional data processing tools. In life sciences, these vast ...

85% of big data projects fail, but your developers can help yours succeed Your email has been sent A year ago, Gartner estimated that 60% of big data projects fail. As bad as that sounds, the reality ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

Today’s “big data stack” includes databases, data management and integration software, and data analytics tools—all critical components of an effective operational or analytical data system. But all ...

For over a decade, brands have used social media to connect with their target audiences. Now, thanks to cloud computing power and big data, they can do so with much greater precision. Better still, ...

Opinions expressed by Entrepreneur contributors are their own. After several years of cautious enthusiasm, the marketing and advertising technology sector is now embracing big data in a big way.

With more and more use cases for AI and all its branches taking shape, big data is surging in relevance as the backbone of these projects—prompting DBAs, IT, data scientists, and more to take a closer ...