Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

As with any technology, the challenge to gaining proficiency is not being afraid to venture into the unknown. As Mark Twain noted, “the secret of getting ahead is getting started,” and a strategy to ...

A guide to what data mining is, how it works, and why it's important. Big data is everywhere we look these days. Businesses are falling all over themselves to hire 'data scientists,' privacy advocates ...

Data mining tools collect and analyze data much faster than humans. Learn what data mining is, how it works, and how to use it effectively. Data mining is an important big data management strategy ...

Amazon Web Services (AWS), the technology and e-commerce giant's cloud subsidiary, has launched Amazon Comprehend Medical, a cloud-based software that information technology (IT) developers, ...

Data mining is the automated process of sorting through huge data sets to identify trends and patterns and establish relationships. Organizations today are gathering ever-growing volumes of ...

As a matter of practice, law firms generate and store incomprehensible amounts of data. Most, if not all, of that data has been digitized and many firms that recognize the untapped value of their data ...