Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve ...

It is clear that digital transformation is reinventing business practices. In today’s world, technological capabilities are constantly improving and in order to keep up, organizations must be agile ...

Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...

Everywhere you turn nowadays, people bring up design thinking as the panacea to invite customer experiences into the game. The 2017 EY report “Demystifying design thinking: becoming part of the ...

At a recent teaching conference in Richmond, Virginia, a session on “design thinking” in education drew a capacity crowd. Two middle-school teachers demonstrated how they had used the concept to plan ...

We catch up with experts who discuss the principles of design thinking and how it can help improve customer experience outcomes. Organizations that allow designers to act as business leaders and not ...