Small Business Saturday (November 29, 2025) has become more than a single shopping day — it’s a chance for retailers and restaurateurs to connect with customers who value supporting their community.

For small businesses, connecting with the local community can be one of the most effective ways to build brand loyalty and drive sustainable growth. Yet, many overlook powerful local marketing tactics ...

Customizing your small business offerings and online presence for local relevance is essential for growth, influencing how customers find and choose you. Localized marketing not only fosters community ...

About 46% of Google searches are local search queries, according to Exploding Topics. Does your small business appear for local searches? If not, you’re missing the chance to reach new customers ...

Plan ahead for success — build out a calendar for the year ahead to give yourself ample time to develop promotions, secure necessary materials and generate buzz. Create targeted promotions for a ...

Forbes contributors publish independent expert analyses and insights. I write about small business lending, fintech, and economic growth. Small Business Saturday on Nov. 29, 2025, is your chance to ...

Just as AI is changing how people search, it’s also reshaping how businesses optimize for local discovery. From content creation and review management to citation accuracy and hyperlocal ...