To be a successful business in 2022, you need to be advertising online. But unless you're digitally savvy, you may not completely understand the tools and tactics available. Whether you're a go-getter ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

Learn about the pros and cons of content marketing and PPC, and find out which could be a better investment of your time and marketing investment. On the other hand, PPC can immediately get you on top ...

More and more companies are discovering the benefits of a well-run PPC program. PPC can be so much more than just a lead generation tool. With many different campaign types available in Google and ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.