In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

The fundamental purpose of user testing is to better understand and empathize with the core users of a digital product. Unfortunately, user testing is often an afterthought. From card sorting to ...

In the world of the always-on connected consumer, it’s no longer enough to have a great product that carries a less than great customer journey. All aspects of experience with a brand are constantly ...

Even with all the application availability and performance enhancements you build into your Web infrastructure, you still need to build something that visitors actually like to use. Unfortunately, ...

One thing that is certain about website creation is that no user wants to go to a site that gives them a bad experience. When a user encounters such a site, they will quickly turn away—causing you to ...

LAGUNA HILLS, Calif.--(BUSINESS WIRE)--From wearable devices to smart home gadgets and mobile apps, people are increasingly dependent on connected business and consumer products for safety, ...

WhatsApp is experimenting with new features that would allow users to directly message contacts from their status updates. This development, currently in beta for Android users, aims to streamline ...

Human Factors and User Experience testing play an important role in healthcare settings and in the development of healthcare products. They can greatly impact the delivery of care, and the patient ...