Google Maps is one of the most valuable digital marketing tools available to your business, particularly if you’re using the Google Local Pack. The Google Local Pack displays top-ranked business ...

Local justifications are bonus textual snippets Google can use to enhance your listings in their local pack, local finder, and Maps results. Not all listings in a given set of results will feature ...

Google isn’t rewarding whoever buys the most ads or uploads the glossiest photos. It’s rewarding the business that matches what people expect in the moment. That’s why the old checklist approach to ...

While most SEO articles debate minor ranking factors, Google is fundamentally rebuilding how local search works.

Data shows AI assistants recommend only 1% to 11% of locations, revealing a massive gap between Google rankings and AI ...

A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused. There’s a big change coming that ...