Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

Corporate mission, vision and values statements are critical components that successful businesses use to support the company culture, align operational efforts and appeal to existing and potential ...

We spend an inordinate amount of time in this industry training advisors how to craft statements: elevator pitches, unique value proposition (UVP) statements, mission statements, vision statements, ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Over the past year, the Worthington Community Visioning Committee has shared information through this monthly column about the progress of developing a vision for the community and the many ...

For teachers, the first weeks of school can feel like a blur, between setting the tone of your classroom and trying to remember a whole set of new names. And when it comes to setting expectations and ...

Who would have ever thought that something so philosophical could be so consequential? I thought creating a mission statement and vision statement for my business would be easy enough: a little ...